Technology
Annotrak™ – Marketing Relationship Management Suite – Higher Education Platform
The Annotrak technology suite for student recruitment has three modules that are integrated together — Annotrak MCT, CRM and Event Registration. Annotrak MCT can be purchased independently and integrated with other CRM systems.
- Marketing Campaign Tracking (MCT) Module
- Proprietary campaign management and measurement platform which specifically identifies which marketing mediums, campaigns and messaging are producing the highest quality candidates. System empowers programs with ROI measurements which were impossible to obtain prior to this one-of-a-kind system.
- Candidate Relationship Management (CRM) Module
- Prospective student tracking tool which follows interactions from initial information request through to enrollment
- Event Registration Module
- Annotrak Event Registration module allows prospects to select and register for up-coming admissions events while automatically updating their profiles
iMail™ Email Marketing Platform
- Self serve email platform includes powerful event triggered messaging and template manager
iBrochure/Online Viewbooks
- Highly interactive publications which engage viewers, measure interaction rates, and support institutional sustainability (green) initiatives
Content Management Systems (CMS)